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  • Strategy

    Strategy

Our strategy is to maximise the value to offer our customers through our products and services.

We pursue a leadership position in all our businesses and we want to turn the Irizar brand into a technological brand with a clear commitment to sustainability with a long-term vision, for the satisfaction and benefit of our customers.

We conduct our business responsibly, with transparency and integrity.

Our strategy is to maximise our customers

El cliente, en el corazón de la estrategia

The customer, at the heart of the strategy

Our main objective is the satisfaction and loyalty of the customer to whom we offer the guarantee of a solid and trustworthy brand.

We provide the best added value and offer our proprietary high-tech Premium products and services, created and developed from the knowledge of all the group companies.

We want to provide a differentiating factor in safety, reliability, sustainability, technology and profitability. Design and innovation are also part of the Irizar Group's DNA.

We have an organization of committed staff to meet the customer’s needs and always remain close to them.

Limitless customisation is one of the strengths of the Irizar Group which is without doubt a differentiating factor.

La innovación como seña de identidad

Innovation as a sign of identity

Innovation is one of the hallmarks of our corporate identity. It is part of our culture and extends to products, management, service, image, sustainability and technology.

Accordingly, we are constantly progressing, at Group level and in each of the Group’s individual organisations. We are not only increasingly more agile, flexible, and adaptable but better able to anticipate future challenges while adding value to our brand and stakeholders.

All the business areas in which our present use our own technology.

La sostenibilidad, una visión holística

Sustainability, a holistic vision

We focus all our efforts on pursuing sustainable long-term excellence at the economic, social and environmental levels. We act sustainably to be more competitive every day, to generate wealth and long-term employment and meet the needs of all our stakeholders, people, customers, employees, society.

We have also made a commitment to protecting the environment and preserving our surroundings for future generations. Because today's decisions can change the course of history and the future.

We pursue an integrated sustainability strategy at Irizar Group level and we establish long term objectives throughout the entire supply chain. These objectives a culture of sustainability within our organization, in terms of product, process, suppliers, and people who work and society.

La diversificación industrial

Strategy of industrial diversification

The industrial diversification strategy without doubt aims to strengthen the Group and all its brands.  We prioritise gaining a foothold in high potential and growth sectors.  In this way, we develop new capabilities that enable us to renew and expand the range of products and adopt measures to increase efficiency and competitiveness in all our businesses based on enhancing synergies within the Group.

Our intention is to lead and position ourselves at the forefront of new technologies related to new concepts and services.

Electromobility is a clear example and we work together to improve the surroundings of cities and the health and quality of life of their inhabitants.

Solidez y crecimiento

Stability and growth

Our commitment to customers, innovation and technology already spans more than 132 years and this has enabled us to grow in size and capabilities, making us a strong Group that builds trust.

Our future strategy is based on sustainable growth in the areas in which we operate, as well as on opening new markets, with products and services that help strengthen our brand.

Mission

Mission

Our mission is to continuously strengthen our business projects and brands in order to grow and generate wealth and employment. It is key to achieve a high degree of customer satisfaction by establishing a close relationship with them where we can provide the guarantee of an established project in which they can trust.

Flexibility in adapting ourselves to their needs, by offering them the products and services they need, is a strategic and differentiating factor.

We also strive to maximise satisfaction among Irizar Group employees, our external partners, and for society as a whole.

We work and will continue working in Irizar S. Coop.'s cooperative framework and in a framework of communication and participation in the management and results of the other group companies.

Vision

Vision

Our vision is to provide products with a marked difference in safety, reliability and profitability for our customers and to set the standard in service, design, innovation, technology and sustainability.

Commitments

Commitments

Every day we strive for a position of leadership that reflects itself in profit for our customers. We work as a team with personnel who are committed to the customer and to the Group's strategy. We promote efficiency, communication, participation, self-management and excellence in management.

We create environments where everybody who is part of our projects can give their best according to their talent, abilities and aspirations. This is key to our future success.